Life Coach & Keynote Speaker
Founder, Conscious Wealth Lifestyle Program
"Your circumstances don't define your ceiling. Your decisions do."
Her Story
Sarah Garcia-Rubio is a first-generation Mexican-American life coach, keynote speaker, and 30-year veteran of the beauty industry based in Berkeley, California. She started cutting hair at 12 years old in her family home, became a mother at 15, and tested out of high school at 16 to attend beauty school — committed to building a different future.
Licensed by 19, managing a 14-chair salon by 21, purchasing her first home at 23. At 27, she faced the perfect storm: foreclosure on two properties, bankruptcy, and divorce — all in one year. She didn't stop. She rebuilt.
In 2009 she invested in coaching and personal development. She survived the loss of her son Antonio in 2016, pandemic shutdowns, and a 2023 flood that destroyed her home. Each time: grief, then rebuild.
Today she owns Mayahuel Beauty Salon alongside her daughter, holds certifications as a life and mindset coach, invests in real estate, and is the founder of Conscious Wealth Lifestyle Program. Her message is hard-won: your circumstances don't define your ceiling. Your decisions do.
Book Sarah to Speak
Sarah Garcia-Rubio delivers keynotes, workshops, and panel sessions that don't just inspire — they activate. Audiences leave with real tools, a live action plan, and the clarity to use them. Available for corporate events, associations, women's networks, real estate organizations, and beauty industry conferences.
Available Formats
"At her last keynote, 27% of the room booked a strategy session on the spot."
"Attendees leave with a clear diagnosis of what's keeping their results stuck, a proven framework for how thoughts drive emotions, actions, and outcomes — and how to interrupt that cycle on purpose."
The Conscious Wealth Lifestyle Program
Work With Sarah
Every engagement begins with a complimentary Strategy Call — a focused conversation to diagnose where you're stuck and what's possible. From there, choose the container that fits your season.
Step One
A focused, no-pressure conversation to diagnose where you're stuck and envision where you're going. This is where we discover if we're the right fit.
45 minutes · via Zoom
Signature Program
A 12-week, 1-on-1 coaching intensive that moves you from stuck to sovereign. Deep mindset work, real strategy, radical ownership of your results.
12 weeks · private 1:1 · via Zoom
Community Container
The Conscious Wealth framework in a collective setting. Learn alongside driven women, share breakthroughs, and build real accountability.
Group program · live via Zoom
Complimentary · 45 Minutes · Via Zoom
This isn't a sales call. It's a dedicated conversation designed around you — where you are, what you want, and what's standing in the way.
Sarah will walk you through her proven framework for identifying discontentment and hidden roadblocks across the four quadrants of a fully realized life:
You'll leave with a clear picture of the gap between where you are and the life you'd love — and a preview of exactly how Sarah's coaching bridges it.
"At her last keynote, 27% of the room booked a strategy session on the spot."
Questions? sarah@cutboss.com
Client Stories
"Working with Sarah completely changed how I see myself and my business. She has a gift for cutting through the noise and getting straight to what's keeping you stuck. I left every session with clarity and action steps — not just inspiration."
"Sarah's coaching isn't just about mindset — it's about results. She helped me build a framework for my goals that I actually use every single day. I've accomplished more in 90 days than in the previous 3 years."
"I attended Sarah's keynote and booked a strategy call the same day. There's something about how she tells her story that makes you believe — truly believe — that your circumstances are not your ceiling. She walks the talk."
Connect With Sarah
Sarah shares daily Reels and Stories on Instagram — honest, unfiltered reflections on entrepreneurship, mindset, resilience, and building a life on your own terms. Follow along and join a community of women designing their results.
@CutBoss on InstagramTake The First Step
You don't need a different set of circumstances. You need a different set of decisions. Book your complimentary strategy call and let's find out what's possible.